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How to create a strong online identity

When we are using the internet, a part of our lives is also going online, sometimes we want it and sometimes don't, at least at a wish level :)

But which part of our lives it's all about?

At a low level, we are identified by the public IP we are using to join the network, and, following this IP, the ISP that knows where we are living and what traffic we are generating in our internet adventure.
It's supposed that the ISP won't give away such information, at least no without a lives and death situation. Until now: https://www.wsj.com/articles/with-washingtons-blessing-telecom-giants-can-mine-your-web-history-1490869801

At a high level, the www browsing, informations about our online behavior, the pages we visit, the google searches, the browsers,  the public IP, the clicks we make, the articles we read, are processed  by tracking software and used by advertising companies for better and better online advertising.
The tracking software don't need any governmental approval to run.

Now, depending on us, we can use the above information for two causes:
To create a strong online identity for our personal brand.
To create a strategy to prevent internet tracking and thus protect our privacy.

And I'll start this series with:

Creating a strong online identity

Generally speaking, a lot of us are trying harder to create a strong online identity. See the Facebook, YouTube and others social fuzz. Social humans are looking for attention and recognition. It's in the human nature, after all.
But I'm gonna talk about another type of online identity, one that stronger identify you as a specialist  in your domain, and of course, give you reputation and money.

In that case, we will use the internet tracking for us, not against us.
So, it's time to create you personal brand, you can use you name for that or even a custom one. I decided to use a custom brand, don't ask me why, it's just my choice, but I think that because of a free domain name that I created for web development purposes.

My personal brand is b247, yours can be John Doe.

The www, step 1, the domain

Yes, you must have a www presence, the Facebook one is not enough. You can even have a free one (at least in terms of money) www presence, but I'll show you how to do that, in a professional manner, another time.
What you need for a www presence is: a domain (your brand domain), a webhosting provider (to host your www and emails) and a dns service (usually, a paid webhosting service have that service included).

The www, step 2, the blog

Designed by Freepik
Create yourself a nice looking blog (you can use WordPress for it, or even Blogger with a custom domain, your domain). Write specialized articles, as of your specialization. Share your articles on the social media. Write at least two articles each month (that's not my case, I must admit :), but even that, don't forget to post something from time to time, it's better than nothing).

The www, step 3, the google

First of all, if you are not an IT guy, it can be tricky, but if you have a friend with some google knowledge, ask him to create a WemasterTools (WMT) account for you and initial settings, the rest is very easy.
For the google part, all you need is to: after each of your articles publishing, go to WMT console (now known as Google Console) and make two things:
1. Make a fetch as google request: Crawl > Fetch as Google
2. Request Google indexing (only this page) for the new fetched page
3. Resubmit your site sitemap (Craws > Sitemaps > Resubmit)

The tracking software

I told you that, for creating a strong online identity, the tracking software can be used to help us. At least when you navigate your own site pages, or when searching or reading similar sites (meaning same categories as yours), don't block the tracking, it will help you, and will create a profile of you exactly what you are, a specialist in your domain.
But, when you need to surf the net for other, personal subjects, it's better to protect yourself and don't let trackers track you. The trackers and advertisers needs to know that you are a specialist, and in which domain, so they don't need to know what your wearing or food preferences are.

The emailing

Email digital signatures, the two in one tool. Using an email digital signature gives us two points of strength.
1. Your respondents will see that you have digital signed the email
2. Your respondents are assured that the email comes exactly from you (not from spam robots) and that the email has not be altered in the traffic.
3. As a bonus :) Your respondents, if they also use a digital signature, can communicate securely (end to end message encryption), so no one else can read the email, even the ISP or the webhosting provider.

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