But which part of our lives it's all about?
At a low level, we are identified by the public IP we are using to join the network, and, following this IP, the ISP that knows where we are living and what traffic we are generating in our internet adventure.
It's supposed that the ISP won't give away such information, at least no without a lives and death situation. Until now: https://www.wsj.com/articles/with-washingtons-blessing-telecom-giants-can-mine-your-web-history-1490869801
At a high level, the www browsing, informations about our online behavior, the pages we visit, the google searches, the browsers, the public IP, the clicks we make, the articles we read, are processed by tracking software and used by advertising companies for better and better online advertising.
The tracking software don't need any governmental approval to run.
Now, depending on us, we can use the above information for two causes:
To create a strong online identity for our personal brand.
To create a strategy to prevent internet tracking and thus protect our privacy.
And I'll start this series with:
Creating a strong online identity
But I'm gonna talk about another type of online identity, one that stronger identify you as a specialist in your domain, and of course, give you reputation and money.
In that case, we will use the internet tracking for us, not against us.
So, it's time to create you personal brand, you can use you name for that or even a custom one. I decided to use a custom brand, don't ask me why, it's just my choice, but I think that because of a free domain name that I created for web development purposes.
My personal brand is b247, yours can be John Doe.
The www, step 1, the domain
What you need for a www presence is: a domain (your brand domain), a webhosting provider (to host your www and emails) and a dns service (usually, a paid webhosting service have that service included).
The www, step 2, the blog
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The www, step 3, the google
For the google part, all you need is to: after each of your articles publishing, go to WMT console (now known as Google Console) and make two things:
1. Make a fetch as google request: Crawl > Fetch as Google
2. Request Google indexing (only this page) for the new fetched page
3. Resubmit your site sitemap (Craws > Sitemaps > Resubmit)
The tracking software
But, when you need to surf the net for other, personal subjects, it's better to protect yourself and don't let trackers track you. The trackers and advertisers needs to know that you are a specialist, and in which domain, so they don't need to know what your wearing or food preferences are.
1. Your respondents will see that you have digital signed the email
2. Your respondents are assured that the email comes exactly from you (not from spam robots) and that the email has not be altered in the traffic.
3. As a bonus :) Your respondents, if they also use a digital signature, can communicate securely (end to end message encryption), so no one else can read the email, even the ISP or the webhosting provider.